Wikinomics - 5 ideas

1. By Adam.
Peering is used in the music industry online. Peering is good for new music artists as it gives them the opportunity to upload and share their music and build a fan base and try to get noticed by a record label. On the other hand however once this new music artist begins to charge for their music, peering makes it easier for the artist's fans to illegally and freely download music, which will negatively effect the music artist.

2. Free Creativity.
Free creativity is a natural and positive outcome of the free market, it basically lets artist share their artistic works through the Internet.

This is a screen grab from Sound Cloud where people in bands who create music individually can upload their own music to the site and then share through facebook and other social networking sights. The screen grab is from my friends profile who uploads his personal works and works the he has created at university. He then shares them with his friends and gets creative feedback from everyone. This could also act as an oppertunity for him to just send links to people in the media world or for him to be 'discovered' such as artists like Jessie J and Justin Bieber on youtube.com by uploading videos of them singing.

A few examples for music sharing that may not come from the artist include www.spotify.com, Www.mediafire.com, www.it-leaked.com, and Napster.

Media is democratised by peering, free creativity and we media produced by ordinary people

The BBC publish stories online and on television about events in the news, they include footage and information gained by people working for them. however they also include information gained by the public through interviews and footage that they have recorded, this is known as 'We-Media' where the public actively participate in the contribution towards the final outcome of the news. Another example of we media is people discussing news events on social networking websites such as twitter. A common example of this is 9/11 where most of the well known footage was shot by the public, this was then used by companies such as the BBC.

These images are examples of a virtual space. It is a prime example of just how many blogs are created every day.

Twitter and Tumblr are just 2 of many popular social networking sites that contribute to global communication.

5. By Anna.
The combination of three things - technology (web 2.0), demographics (young people are described as 'digital natives' - they have grown up in a collaborative virtual world which to them is natural and instinctive) and economics (development of a global economy where business can, and must, think of its market as an international, given that traditional, national production structures have declined as we have entered the knowledge economy) - results in a perfect storm, which creates such a force that is impossible, so any media company trying to operate without web 2.0 will be like a small fishing boat n the sea during this freak meteorological occurrence.'
An example of this is stores which have online websites for example Debenhams