The Long Tail Theory

This is the long tail theory graph. Long tail theory basically states that sales of new products is of the same level as niche products in the long term and can earn a business just as much revenue as newer 'better selling titles'. `there are still huge hits and the still get most of our attention, but in economic terms they are only equally significant to the 'flattened' tail of niche sales - more of less. So basically niche markets that were formally large will add up to the same sales as the debut period over time. This is due to popularity of the product dropping over time.

Music product that follows Chris Anderson's theory.

Tinie Tempah - Disc-Overy.

Released; October 1, 2010.

Sales in the first week; 84,993 - Debuted 1st in UK billboard.

Sales in the second week; 35,800 - Dropped to Second in UK Billboard.

--------------------------------120,793 ---- Total sales after second week.

January 2, 2011, "Disc-Overy" went up 22 places to number 4