Q1A - Creativity ideas

http://www.slideshare.net/rikhudson/cemp-mark-readman-ocr-media-conference-2009

Media Language ideas

What is meant by media language?

A.The way that meaning is made using the conventions of the particular medium and type of media product. A broader category allowing candidates to write about elements of semiotics, genre, narrative, design, structure, codes and conventions, time and space, aesthetics, spoken, written and visual language to name just a few examples. One specific example would be the use of continuity editing in a film sequence.

Music Case Studies - Question B

Music streaming services - Launched in October 2008 by Swedish startup "Spotify AB", the service has approximately ten million users as of 15 September 2010; about 1,000,000 of these are paying members.The post states that all 'Spotify Open' and 'Spotify Free' members would be moved onto a new product which limits the amount of streaming to 10 hours per month. In addition, a user can only listen to a track a maximum of five times. 'Spotify Unlimited' and 'Spotify Premium' members are not affected by this change

HMV Closure - HMV sold 314 waterstones stores for £53 million

Zavvi - It was the UK's largest independent entertainment retailer before being placed in administration on 24 December 2008. Store closures took place from January 2009, with the last to cease trading on 20 February. HMV purchased 19 Zavvi stores to be merged into the HMV chain. Former managing director Simon Douglas and business partner Les Whitfield purchased five of the stores to form Head Entertainment All of which eventually closed in early 2009, after less than a year of opening. On 2 March 2009, The Hut Group relaunched the Zavvi website

Play - Play Ltd. trading as Play.com, is a Jersey-based online retailer of DVDs, CDs, books, gadgets, video games, DRM-free MP3 downloads, and other electronic products, as well as clothes and accessories

Apps to create music - garageband app from Apple.

Illegal File sharing -

Oink - Oink's Pink Palace (frequently written as OiNK) was a prominent BitTorrent tracker which operated from 2004 to 2007. Following a two-year investigation by the International Federation of the Phonographic Industry (IFPI), and the British Phonographic Industry (BPI), the site was shut down on 23 October 2007, by British and Dutch police agencies. These music industry organisations described OiNK as an "online pirate pre-release music club", Alan Ellis was tried for conspiracy to defraud at Teesside Crown court, the first person in the UK to be prosecuted for illegal file-sharing, and found not guilty on 15 January 2010

Piratebay -

The Pirate Bay (commonly abbreviated TPB) is a Swedish website that hosts torrent files and provides magnet links. It bills itself as "The world's most resilient bittorrent site"^[3] and is ranked as the 85th most popular website in the world and 17th in Sweden by Alexa Internet^[2] since 2008^[4] and has over 4 million registered users.^[5] According to the Los Angeles Times, The Pirate Bay is "one of the world's largest facilitators of illegal downloading" and "the most visible member of a burgeoning international anti-copyright or pro-piracy movement".^[6]

Initially established in November 2003 by the Swedish anti-copyright organization Piratbyrån (The Piracy Bureau) the website has been run as a separate organization since October 2004. The website used to be run by Gottfrid Svartholm and Fredrik Neij who are known as anakata and TiAMO, respectively. They have both been charged with "assisting in making copyrighted content available" due to their involvement in The Pirate Bay. On 31 May 2006, the website's servers in Stockholm were raided by Swedish police, causing it to go offline for three days.^[7] On 15 November 2008, The Pirate Bay announced that it had reached over 25 million unique peers.^[8] The Pirate Bay has been involved in a number of lawsuits, both as plaintiff and as defendant. On 17 April 2009, Peter Sunde, Fredrik Neij, Gottfrid Svartholm and Carl Lundström were found guilty of assistance to copyright infringement and sentenced to one year in prison and payment of a fine of 30 million SEK (app. 4,200,000 USD; 2,800,000 GBP; or 3,100,000 EUR), after a trial of nine days. The defendants have appealed against the verdict and the judge was accused of bias.^[9] On 26 November 2010, a Swedish appeals court returned the verdict, decreasing the original prison terms but increasing the fine to 46 million SEK.^[10] On 17 May 2010, due to an injunction against their bandwidth provider, the site was taken offline.^[11] However, access to the website was later restored with a message laughing off the injunction on their front page. On June 23, 2010 the group Piratbyrån disbanded due to the death of Ibi Kopimi Botani, a prominent member and co-founder of the group.^[12

Limewire -

LimeWire is a free peer-to-peer file sharing (P2P) client program that runs on Windows, Mac OS X, Linux, and other operating systems supported by the Java software platform. . A free software version and a purchasable "enhanced" version are available.

On October 26, 2010, US federal court judge Kimba Wood issued an injunction forcing LimeWire to prevent "the searching, downloading, uploading, file trading and/or file distribution functionality, and/or all functionality" of its software in Arista Records LLC v. Lime Group LLCAs a result of the injunction, LimeWire 5.5.11 and newer have been disabled using a backdoor installed by the company. However, version 5.5.10 and all prior versions of LimeWire remain fully functional and cannot be disabled unless a user upgrades to one of the newer versions. The program has been "resurrected" by the creators of LimeWire Pirate Edition.

Napster - Shawn Fanning -

Napster is an online music store and a Best Buy company. It was originally founded as a pioneering peer-to-peer file sharing internet service that emphasized sharing audio files that were typically digitally encoded music as MP3 format files. The original company ran into legal difficulties over copyright infringement, ceased operations and was eventually acquired by Roxio and later by Best Buy. For more information about the current service, see Napster (pay service).

Distribution of music on sites such as sound cloud -

Online digital music stores - iTunes (how much of downloaded music is downloaded by iTunes)

iTunes hit 1 billion downloads, Adele 21 was the most downloaded album

Artists which have used the internet to become famous online - Kate Nash, Justin Beiber, Jessie J.

Lady Gaga - using Farmville to release songs in build up to her album, release album cover on Twitter account, countdown to video release of 'Judas'

Issues and Debates (opinion)

Illegal downloading

death of music industry

does the online age cater more for niche music, easier to access niche music - diversifying our range of music

News case studies research

Murdoch Monopoly - Rupert Murdoch owns 'News International', he bought the times in 1981. Murdoch introduced a paywall in July 2010 and been charging for the use of 'The times', £1 a day or £2 per week to access the times and the Sunday times.

Paying for the news online - can buy the times, the telegraph applications for iPads, iPhones, iPods, smart phones. 'The first month of The Times for £1'

Huffington Post - 'The internet newspaper, news blogs, video community'. Can be followed on Twitter, Facebook, iPhone apps, BlackBerry and Android.

Circulation figures - The Daily Mail and Daily Express benefited from the marriage of the Duke and Duchess of Cambridge on 29 April. The Mail was the only national newspaper to record a month-on-month and year-on-year sales increase.
Every national newspaper lost print circulation year on year in March, figures released today by ABC reveal

iTunes News Apps - The Guardian app, Sky Sports news app,

iPad Sales Figures - Released in April 2010 and sold 3 million in 80 days, at the end of 2010 the iPad represented 70% of tablet sales that year.

Citizen journalism - videos of the Japanese tsunami and 9/11 (102 minutes that changed america) used videos filmed by 'citizen journalists', these were used on news websites and Youtube.

The Death of print - will newspapers and print decline due to media and the online age. Newspapers sales may continue to decrease due to more people using applications to access the news, using the internet to find out more up to date news than what has been printed earlier that morning.

Media Revolution

Daily newspapers have lost 2.25 million readers, the mirror lost 750,000 readers. There is less advertising in the newspapers so the money has reduced. Rupert Murdoch revolutionised newspaper production in the 1980's by using computerised officed in wapping (outside of fleet street). The only british newspaper not to lose money in 2009 was the Sun. Newspapers try to counteract their loss in revenue by increasing cover price and giving away freebies such as the mail on sunday gave away Mcfly's new album for free which increased sales from 2.1 million to 2.4 million.

Free newspapers such as the Metro deliver news to those who would otherwise not have read it, they dumb down the news; 55% is news 45% is advertising. The telegraph has embraced the digital world by having; a high tech office, projection wall for the websites and a video studio.

A 1/3 of the Guardian's online readers are british (thinking globally - wikinomics) adverts are based in britain so does not benefit american readers.

The news can be accesed by technology due to iPad, apps and Kindles.

The impact of the internet on the media is revolutionary

The impact of the internet on the media is revolutionary on Prezi

Internet Timeline

1990	. ARPAnet ends. Tim Berners-Lee creates the World Wide Web.
1992	"Surfing the Internet" is coined by Jean Armour Polly.
1993	. Mosaic Web browser developed by Marc Andreesen at University of Illinois, Champaign-Urbana. . InterNICcreated. • Web grows by 341,000 percent in a year.
April 1994	. Netscape Communications founded. • Jeff Bezos writes the business plan for Amazon.com. . Java's first public demonstration.
Dec. 1994	Microsoft licenses technology from Spyglass to create Web browser forWindows 95.
May 23, 1995	. Sun Microsystems releases Java.
August 24, 1995	. Windows 95 released.
1996	. Domain name tv.com sold to CNET for $15,000. Browser wars begin. Netscape and Microsoft two biggest players.
1997	. business.com sold for $150,000.
January 1998	. Microsoft reaches a partial settlement with the Justice Department that allows personal computer makers to remove or hide its Internet software on new versions of Windows 95. . Netscape announces plans to give its browser away for free.
1998	. US Depart of Commerce outlines proposal to privatize DNS. ICANNcreated by Jon Postel to oversee privatization. Jon Postel dies.
1999	•AOL buys Netscape; Andreesen steps down as full-time employee. • Browsers wars declared over; Netscape and Microsoft share almost 100% of browser market. • Microsoft declared a monopoly by US District Judge Thomas Penfield Jackson. •Shawn Fanning creates Napster, opening the possibilities of peer-to-peer file sharing and igniting a copyright war in the music industry.
2000	. Fixed wireless, high-speed Internet technology is now seen as a viable alternative to copper and fiber optic lines placed in the ground. . The Dot-Com Bubble bursts. A majority of the dot-coms ceased trading after burning through their venture capital, often without ever making a net profit.
January 10, 2000	• AOL Merges with Time-Warner. AOL shareholders take 55% stake in newly formed company.
February 2000	. A large-scale denial of service attack is launched against some major Web sites like Yahoo! and eBay, alerting Web sites to the need for tighter security measures. . 10,000,000 domain names have been registered.
September 2000	. There are 20,000,000 websites on the Internet, numbers doubling since February 2000.
July 2001	. A federal judge rules that Napster must remain offline until it can prevent copyrighted material from being shared by its users. . The Code Red worm and Sircam virus infiltrate thousands of web servers and email accounts, respectively, causing a spike in Internet bandwidth usage and security breaches.
November 2001	. The European Council adopts the first treaty addressing criminal offenses committed over the Internet. . First uncompressed real-time gigabit HDTV transmission across a wide-area IP network takes place on Internet2.
January 2002	. .name begins resolving
January 2003	. The SQL Slammer worm causes one of the largest and fastest spreading DDoS attacks ever, taking only 10 minutes to spread worldwide. . The Internet celebrates its 'unofficial' 20th birthday.
September 2003	. The RIAA sues 261 individuals for allegedly distributing copyright music files over peer-to-peer networks
December 2003	. The Research project "How much information 2003" finds that Instant messaging generates five billion messages a day (750GB), or 274 Terabytes a year and that e-mail generates about 400,000 terabytes of new information each year worldwide.
2005	. YouTube.com launches
2006	. There are an estimated 92 million Web sites online
May 2006	. A massive DDOS assault on Blue Security, an anti-spam company, is redirected by Blue Security staff to their Movable Type-hosted blog. The result is that the DDOS instead knocks out all access to over 1.8 million active blogs.
August 2006	. AOL announces that they will give for free virtually every service for which it charged a monthly fee, with income coming instead from advertising.
October 2006	. There are an estimated 92 million Web sites online (some stats say over 100 million) . Google Inc. acquires YouTube for $1.65 billion in a stock-for-stock transaction.
January 2007	. Microsoft launches its various consumer versions of Microsoft Vista.
February 2007	. Apple surpasses one billion iTunes downloads.
March 2007	. 1.114 billion people use the Internet according to Internet World Stats.
April 2007	. Search engine giant Google surpasses Microsoft as "the most valuable global brand," and also is the most visited Web site. http://www.webopedia.com/quick_ref/timeline.asp

The Long Tail Theory

This is the long tail theory graph. Long tail theory basically states that sales of new products is of the same level as niche products in the long term and can earn a business just as much revenue as newer 'better selling titles'. `there are still huge hits and the still get most of our attention, but in economic terms they are only equally significant to the 'flattened' tail of niche sales - more of less. So basically niche markets that were formally large will add up to the same sales as the debut period over time. This is due to popularity of the product dropping over time.

Music product that follows Chris Anderson's theory.

Tinie Tempah - Disc-Overy.

Released; October 1, 2010.

Sales in the first week; 84,993 - Debuted 1st in UK billboard.

Sales in the second week; 35,800 - Dropped to Second in UK Billboard.

--------------------------------120,793 ---- Total sales after second week.

January 2, 2011, "Disc-Overy" went up 22 places to number 4