Daily newspapers have lost 2.25 million readers, the mirror lost 750,000 readers. There is less advertising in the newspapers so the money has reduced. Rupert Murdoch revolutionised newspaper production in the 1980's by using computerised officed in wapping (outside of fleet street). The only british newspaper not to lose money in 2009 was the Sun. Newspapers try to counteract their loss in revenue by increasing cover price and giving away freebies such as the mail on sunday gave away Mcfly's new album for free which increased sales from 2.1 million to 2.4 million.
Free newspapers such as the Metro deliver news to those who would otherwise not have read it, they dumb down the news; 55% is news 45% is advertising. The telegraph has embraced the digital world by having; a high tech office, projection wall for the websites and a video studio.
A 1/3 of the Guardian's online readers are british (thinking globally - wikinomics) adverts are based in britain so does not benefit american readers.
The news can be accesed by technology due to iPad, apps and Kindles.
